With an aim of wooing young customers in India, fast food chain McDonald’s is getting into the digital domain by launching applications for mobile phones and computers which will enable visitors at its outlets witness illusion of menu on offer.
“We are launching this revolutionary concept of ‘augmented reality’ at all [of] our 110 McDonald’s outlets in North and East India,” McDonald’s India (North and East) GM Marketing Rajdeep Chatterjee said.
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